To price your vehicle for today's market, check out True Market Value (in the left column) Customers are getting excellent results when pricing between private party and trade in.

But I'm asking below book? helpful information

Star Tribune 11-02-02 Wheels for Less  by D. Halvorsen

"The immense popularity of zero-percent financing for new cars has had the side effect of driving down prices for used cars-especially relatively new ones."  

Sample used car prices at one Twin City dealer were placed 30% under book!  That means if you have a car booked at $15,105  you should advertise it for less that $9,995!                 Keep in mind dealers  offer warranties that you as a private party do not, so unfortunately that means you will have to sell for even less. 

This is a buyers market! If you are not getting the response you want from advertising, very likely it is your price. 

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But I'm asking below book? helpful information